Welcome to The Second 90%

We talk about the hard parts of building software (they’re not what you think). Subscribe to get full access to the newsletter and website. Never miss an update.

Where we’ve been, and where we’re going

We’ve talked about prioritization, and roadmaps, and fixing things that have been broken. We’re going to talk about performance reviews, and “but some people actually do want a roadmap”, and promotions, and high trust teams, and Arches National Park. We’re just getting started.

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Writing the software is 90% of the work. The second (harder) 90% is everything else, and that's what we talk about here!